The role of Governance

Balancing Profitability with Purpose: The Role of Governance in the Modern Hospitality Industry

The hospitality industry is known for its luxurious and extravagant offerings, but with great power comes great responsibility. In today’s society, consumers are becoming increasingly conscious of the impact that businesses have on the environment and their local communities. As a result, it has become imperative for companies in this sector to find ways to balance profitability with purpose. This is where governance comes into play – by implementing effective strategies and policies; businesses can ensure that they not only make money but also contribute positively to society. In this blog post, we will explore the role of governance in the modern hospitality industry and how it can help companies achieve sustainable success while making a positive impact on people and the planet alike.

Introduction: What is Governance?

Governance is the process of decision-making and oversight within an organization. It ensures that the actions of the organization are aligned with its mission and values. Good governance helps ensure that an organization is effective, efficient, and accountable.

The hospitality industry is facing unprecedented challenges. The COVID-19 pandemic has had a devastating impact on the sector, with many businesses forced to close their doors. In addition, the industry is facing increased competition from online platforms such as Airbnb. To survive and thrive in this challenging environment, hotels must be able to balance profitability with purpose. Governance plays a vital role in achieving this balance.

Hotels are complex organizations with multiple stakeholders. To be successful, they must have clear governance structures in place. The board of directors is responsible for setting the strategic direction of the hotel and ensuring that it is operated in a manner consistent with its mission and values. The CEO is responsible for implementing the board’s strategy and day-to-day management of the hotel.

Good governance helps ensure that an organization is effective, efficient, and accountable. In the hospitality industry, good governance is essential for balancing profitability with purpose. By ensuring that hotels have clear governance structures in place, we can help to ensure that they are able to weather the challenges of the modern world and continue to provide guests with amazing experiences.

The Need for Cooperation in the Hospitality Industry

In a rapidly globalizing and increasingly competitive marketplace, the need for cooperation among different stakeholders in the hospitality industry has never been greater. Governance structures and processes play a critical role in enabling this cooperation and ensuring that it is effective.

The hospitality industry is made up of a complex web of different types of businesses, from small family-run operations to large multinational chains. This diversity brings both benefits and challenges. On the one hand, it allows for a wide range of customer needs to be met; on the other hand, it can make coordination and cooperation among different stakeholders difficult.

Governance structures and processes can help to overcome these challenges and enable cooperation by providing a framework within which different stakeholders can work together effectively. They can help ensure that decisions are made in the industry’s best interests rather than being driven by individual agendas.

Good governance in the hospitality industry requires both horizontal and vertical coordination. Horizontal coordination refers to the need for businesses within the industry to cooperate with each other; vertical coordination refers to the need for businesses to cooperate with other industries and with government bodies.

Both horizontal and vertical coordination is essential for an effective hospitality industry. Horizontal coordination helps businesses to pool resources, share best practices, and drive innovation. Vertical coordination helps businesses to access new markets, secure supplies, and comply with regulations.

Governance structures and processes play a critical role in enabling both horizontal and vertical coordination. They provide a platform for different.

Challenges Faced by the Hospitality Industry

There are several challenges faced by the hospitality industry, which can be broadly grouped into three categories: economic, social, and environmental.

Economic challenges include things like the rising cost of labour and materials, as well as competition from other industries. Social challenges include things like the changing demographics of the workforce and the need to attract and retain talent. Environmental challenges include things like sustainability and climate change.

Governance plays a critical role in addressing these challenges, as it provides a framework for decision-making and accountability. Good governance can help to ensure that decisions are made in the best interests of the organization and that those responsible for implementing them are held accountable.

The hospitality industry is facing a number of challenges, but with good governance in place, it can continue to thrive.

The Role of Governance in Addressing Societal and Environmental Challenges

Governance is the process of making and enforcing decisions within an organization. It includes both the formal mechanisms by which decisions are made (such as laws, regulations, and policies) and the informal processes through which those decisions are reached (such as social norms, traditions, and relationships).

In the modern hospitality industry, governance plays a critical role in balancing profitability with purpose. As businesses increasingly come under scrutiny for their impact on society and the environment, there is a growing need for them to be accountable to multiple stakeholders—not just shareholders.

There are several ways that hospitality businesses can address societal and environmental challenges through governance. For example, they can adopt sustainable business practices, engage in corporate social responsibility initiatives, and ensure that their board of directors reflects the diversity of their customer base.

Ultimately, effective governance is essential to ensuring that businesses can operate in a manner that is both profitable and responsible. By striking a balance between these two objectives, hospitality businesses can create value for all their stakeholders—including employees, guests, investors, and society.

Strategies for Balancing Profitability with Purpose

There is no one-size-fits-all answer when it comes to balancing profitability with purpose in the hospitality industry. However, there are some general strategies that can be adopted to strike the right balance.

Firstly, it is important to have a clear understanding of what the organization’s purpose is. Once this is established, decisions on how to balance profitability and purpose can be made in a more informed way.

Secondly, effective governance is essential in ensuring that profitability and purpose are balanced. This includes having clear decision-making processes in place and setting and monitoring performance against agreed goals.

Thirdly, communication is key when balancing profitability with purpose. All stakeholders need to be aware of the organization’s goals and how these relate to its profit-making activities. This will help to ensure that everyone is working towards the same objectives and that any conflicts of interest are avoided.

Finally, it is important to review and adapt the strategy for balancing profitability and purpose on a regular basis. The needs of the organization may change over time, so it is important to be flexible and responsive to stay relevant and successful.


In conclusion, the modern hospitality industry needs to strike a balance between profitability and purpose. Governance is key in this respect as it can help ensure that companies are making decisions with both profit and people at heart. By setting clear objectives, having effective oversight of operations, and embracing new technologies when applicable, companies can create an environment of sustainability for their employees and customers alike. With proper governance practices in place, businesses within the hospitality sector will be well-positioned to achieve success now and into the future.